Hey fam, what’s good? If you know me in real life, you know I’ve been talking about my freelance kit nonstop for the last week or so. I’ve decided to start professionally freelancing on a regular basis and I put together a kit I am wildly proud of. I’m so excited to show it off to clients and other artists (PS if you live in the Niagara Falls area and need a makeup application…
…let me know)
BUT, this wasn’t all excitement. Building my kit was stressful. Building a clientele is stressful. Wondering how long it’ll take before this is worth it is stressful. So for anyone looking to start freelancing, I have put together a basic list of makeup to collect for a kit and some tips on gaining clients to hopefully alleviate some stress for you.
Your kit should include…
– A few multifunctional foundations in varying shades: I truly believe the key to freelancing is to be effective with your product choices. Being effective helps to avoid clutter, confusion, and especially weight in the bag. A medium coverage, buildable foundation is best so you can easily sheer it out or build it up depending on your client. I have just three shades of foundation in my kit (a very pale shade, a tan, and a very dark shade) and I cocktail these to create my client’s skintone. I also have two concealer palettes featuring 6 colours each, one for a light skintone and one for a dark skintone; this is another product I cocktail to create different skintones.
– A small yet versatile set of blushes, bronzers, and contours: Have a small array of vastly different tones of blush, bronzer, and contour and customize them to your client. You don’t need 5 shades of peach blush so that you have a peach that works for everyone – all you need is one peach and one red: use peach by itself, use red by itself, mix in a touch of red for a darker peach, mix in a touch of peach for a lighter red, mix half and half for a mid-tone pink…5 blushes, 2 colours. Be. Effective.
– Basic eyeshadow palettes that will work for any look: whether you create your own palettes using individual eyeshadows or buy them premade, try not to buy two palettes that have the exact same colours in them. I suggest a nude/brown palette, a pink/peach/plum palette, and a rainbow palette (which may not even be necessary depending on where you live – don’t bother buying an electric blue shadow if your clientele doesn’t demand it)
– Mascara, brows, lashes: an all-in-one waterproof mascara, an all-in-one non-waterproof mascara, a light, medium, and dark brow pencil, and a few $2 five-packs of lashes from Amazon.
– Lipsticks and liners: you may notice a theme here…buy a few colours…and mix them…a pink nude for light and dark skintones, a brown nude for light and dark skintones, a plum/berry, and a red.
-Hygienics: This. Is. Something. You. Cannot. Forget. You will be using the same makeup on 500 different faces in your lifetime. You need. To keep. It clean: Kleenex, hand sanitizer, q-tips, brush cleaner, disposable latex sponges, disposable mascara and lip wands are all non-negotiable. A breath mint also never hurt nobody for your own hygiene.
Tips on getting started…
– Be a huge fucking plug: for those of you who don’t know what that means, it means advertise yourself on all your social media, ask your friends to share your post, post consistently until word-of-mouth takes over…getting the word out has to start with you telling people about it.
– Work for a company to gain personal clients: by this I mean spas, salons, and beauty organizations that bring clients to you. Gain loyalty from regular customers visiting the spa/salon and let them know about your makeup services if they need anything outside of spa/salon hours. There is a very popular beauty organization in the Niagara region called beyoutiful brides; brides contact the company, and the company contacts freelance artists to send to do the wedding in exchange for a portion of the revenue. This option gains clients quickly and effectively.
– Be patient: there are times when makeup applications are more in demand than others. Try to begin services right before a peak time, like spring wedding season or prom season, and be patient during off-peak times.
– Don’t try to take over, but also stand your ground: to me, freelancing can be a dog-eat-dog world depending on where you live. For example in the GTA and Niagara areas, there are probably thousands of freelancing artists just trying to make a living. There will be artists out there who have been in the industry for years and worked hard to build a strong client network; don’t deliberately try to steal clients from others. But at the same time, if a client who was once loyal to another artist approaches you, don’t feel obligated to say no.
I hope this post inspired you to consider joining the world of freelance makeup artistry. Working for yourself and building somewhat of a business is extremely satisfying. If you have any other questions or tips to add feel free to comment!
Until next time,